Innovation is key to improve business performance, to increase efficiency and enhance sustainability of the processing activity. Innovation can take place at the level of:
The launch of the Lead Market Initiative in 2007 has put focus on two markets out of six, which are of particular interest to us: bio-based products and renewable energy. The mid-term report issued in November 2009 focused measure to promote the market introduction of innovative on bio-based products. A series of action have been identified and proposed with regard to bio-lubricants.